ADVERTISING & BRANDING
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I have worked for many clients over the years, and spoken at industry conferences about the value and craft of using comedy in advertising.
You want it to be funny? I can do that.
I've helped out on campaigns for a diverse list of clients.
You want it to be funny? I can do that.
I've helped out on campaigns for a diverse list of clients.
- PARAMOUNT
- GREENPEACE
- CLIMATE SCIENCE BREAKTHROUGH
- WENDY'S
- CADBURY'S
- THE HISTORY CHANNEL
- SANTANDER
- TSB
- AEGEAN AIR
- THE NFU
BRAND CONSULTANCY AND REINVENTION
The Ladybird Books For Grown-Ups concept, which Jason Hazeley and I brought to Penguin Random House, opened up a whole new market for a vintage publishing brand, revitalising both their book and merchandising sales, and re-establishing the much-loved imprint, by reintroducing readers to their love of Ladybird through clever comedy writing and design, having fun with the brand identity without disgracing its legacy.
The unprecedented success of the series -–published internationally with over 5m sales – led to a parallel relaunch of the Ladybird books, with informative serious titles aimed at this new adult audience, including one by the monarch formerly known as Prince (Charles). It also caused a frenzy of 'grown-up' brand reimaginings across the publishing industry, from Enid Blyton to The Mr Men, borrowing this fresh approach of licensed pastiche by comedy writers in close partnership with gatekeepers at the imprint.
The extension of the new re-brand into merchandising was also successful, with greetings cards and other tie-ins, managed under our supervision rather than simply produced in-house. The Ladybird Books For Grown-Ups Calendar, which was written and designed by us, won the 2017 Licensing Award for the best product in its category.
It all goes to show that you should get comedy writers in to help. We're surprisingly house-trained, and can smash your expectations.
The Ladybird Books For Grown-Ups concept, which Jason Hazeley and I brought to Penguin Random House, opened up a whole new market for a vintage publishing brand, revitalising both their book and merchandising sales, and re-establishing the much-loved imprint, by reintroducing readers to their love of Ladybird through clever comedy writing and design, having fun with the brand identity without disgracing its legacy.
The unprecedented success of the series -–published internationally with over 5m sales – led to a parallel relaunch of the Ladybird books, with informative serious titles aimed at this new adult audience, including one by the monarch formerly known as Prince (Charles). It also caused a frenzy of 'grown-up' brand reimaginings across the publishing industry, from Enid Blyton to The Mr Men, borrowing this fresh approach of licensed pastiche by comedy writers in close partnership with gatekeepers at the imprint.
The extension of the new re-brand into merchandising was also successful, with greetings cards and other tie-ins, managed under our supervision rather than simply produced in-house. The Ladybird Books For Grown-Ups Calendar, which was written and designed by us, won the 2017 Licensing Award for the best product in its category.
It all goes to show that you should get comedy writers in to help. We're surprisingly house-trained, and can smash your expectations.